What is insertion in newspaper?

Insertion in newspaper refers to the act of adding or placing an additional material into a newspaper before it is distributed or printed. This can include articles, advertisements, flyers, brochures, or any other type of printed material. Insertions are often used by businesses to promote their products or services, and they can also be used to provide additional information to newspaper readers.

Insertions can be placed at various points in the newspaper, such as within the pages of the paper or as a separate supplement or section. They can also be placed in specific geographic regions, depending on the targeting strategy of the advertiser.

Newspaper insertions are usually purchased separately from regular advertisements, and their cost can vary depending on factors such as size, placement, and distribution. Insertions are typically submitted to the newspaper in advance, and they may need to be approved by the editorial staff before publication.

Overall, insertion in newspapers is a common strategy for businesses and organizations to increase their exposure and reach a wider audience.